5 IZDEVĪGAM STARTAM

To bring this 3D key visual and video idea to life, we developed a custom-built tool in Blender that allowed us to randomize phone models and backgrounds, while arranging them along any custom-drawn curve. The scene itself was driven by physics simulation. Instead of animating each device manually, we let gravity and collisions take over – phones falling, interacting, and settling naturally to create authentic movement.

We approached the process like a real-world shoot, treating the digital space as a studio and capturing moments as they emerged, rather than constructing them frame by frame.

P.S. It started as the “easy way” – and turned into the exact opposite.  What seemed like a shortcut became a detailed and quite time-intensive process, driven by iteration and precision.
But the result was worth it – a visually rich piece that feels physically real, despite being fully simulated.