POCO - everything you need and more

Knowing consumers' trust in beloved brands, we face a challenge in growing the love of the new POCO brand. By focusing on key selling points, the brand's bold design, and visual language, we are teaching Gen-Z to love the newcomers in town. To cover a broad range of diverse interests, we are communicating from multiple points of view: - collaborations with Latvian and Lithuanian content creators for more authentic and attention-grabbing content. - Grabbing attention with key selling points and bright visuals. - Shot On Poco content for showing off camera features and quality. - Creating Tips and Tricks content to get better to know the device.