Shake That Bell

airBaltic Dancer


Every agency knows THE Christmas brief. It comes around November, asking you to come up with fresh, uplifting communication around Christmas time. Nothing too specific, but it has to be good. So we received one in November 2018. This time - from Latvia’s national airline carrier airBaltic.


Everybody is familiar with Rudolph the Red-Nosed Reindeer. But what about the other eight reindeers that pull a sleigh through the night sky to help Santa Claus deliver gifts to children on Christmas Eve? As it turns out, one of them is called Dancer. So we made a fun game about him. The goal was to help him remember the dance steps which he had forgotten over the year. The best reindeer booty shakers received discount codes to flights for over 70 destinations, so they could deliver their gifts to friends and relatives in person.

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