{"id":2059,"date":"2026-03-10T15:31:36","date_gmt":"2026-03-10T13:31:36","guid":{"rendered":"https:\/\/wrong.digital\/darbi\/csdd-navigi-stiligi\/"},"modified":"2026-04-14T15:22:36","modified_gmt":"2026-04-14T12:22:36","slug":"csdd-navigi-stiligi","status":"publish","type":"works","link":"https:\/\/wrong.digital\/en\/works\/csdd-navigi-stiligi\/","title":{"rendered":"CSDD &#8211; Killer Look"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p data-start=\"110\" data-end=\"427\">In autumn and winter, the streets of Latvia grow darker &ndash; and people become less visible. To draw attention to pedestrian and cyclist visibility on the road, the CSDD road safety campaign &ldquo;Killer Look&rdquo; was launched, highlighting a simple yet critical message: dark clothing without reflectors can be dangerous.<\/p><p data-start=\"429\" data-end=\"693\">At the center of the campaign was the provocative and slightly ironic title &ldquo;Deadly Stylish,&rdquo; reflecting a common reality &ndash; people often choose aesthetics over safety. The campaign aimed to change this habit and make visibility a natural part of everyday behavior.<\/p><p data-start=\"695\" data-end=\"966\" data-is-last-node=\"\" data-is-only-node=\"\">The campaign reached a wide audience across Latvia and sparked a strong public conversation about visibility on the road. Through emotional storytelling, real-life examples, and practical activities, it reminded people of a simple truth: being visible can save lives.<\/p>\n","protected":false},"featured_media":0,"template":"","work-category":[69,65,64],"fillter-category":[54,53],"clients":[],"class_list":["post-2059","works","type-works","status-publish","hentry","work-category-campaigns-en","work-category-communication-strategy-en","work-category-foto-video-en","fillter-category-kampanas-en","fillter-category-photo-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/wrong.digital\/en\/wp-json\/wp\/v2\/works\/2059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wrong.digital\/en\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/wrong.digital\/en\/wp-json\/wp\/v2\/types\/works"}],"wp:attachment":[{"href":"https:\/\/wrong.digital\/en\/wp-json\/wp\/v2\/media?parent=2059"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/wrong.digital\/en\/wp-json\/wp\/v2\/work-category?post=2059"},{"taxonomy":"fillter-category","embeddable":true,"href":"https:\/\/wrong.digital\/en\/wp-json\/wp\/v2\/fillter-category?post=2059"},{"taxonomy":"clients","embeddable":true,"href":"https:\/\/wrong.digital\/en\/wp-json\/wp\/v2\/clients?post=2059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}